Enterprise Rent-A-Car Photos










Enterprise Rent-A-Car Introduce
For Madison-area residents and visitors needing reliable and versatile transportation, the Enterprise Rent-A-Car branch located in Middleton, WI, stands out as a high-value, community-focused option. Situated conveniently near the border of Madison, this location at 7520 Century Avenue is more than just a typical car rental agency; it also serves as a specialized van rental agency, providing essential utility for moving, business, or large group travel across Wisconsin.
One of the most notable distinctions of this specific Enterprise location is its identity as a women-owned business. This commitment to diversity in ownership is a proud highlight and speaks to the branch's local community focus. Furthermore, the agency actively supports those who serve by offering valuable active military discounts, ensuring that service members and their families receive excellent value for their leisure or official travel needs.
Customers consistently highlight the high quality of the fleet and the overall customer-centric approach, praising staff members like "Paul" for being "helpful and patient." This dedication reflects the company's commitment to maintaining well-maintained vehicles and prioritizing the customer experience. While all businesses face challenges, and some customer feedback points to inconsistencies with the speed of service and handling of concerns, the core mission remains great customer service, which is ultimately "part of the business." Customers are always encouraged to voice their opinions to help the branch continually improve its service.
Whether you need an economy car for a quick weekend trip to Milwaukee, an SUV for a family outing in the Wisconsin Dells, or a cargo van for a local move in Dane County, this Enterprise branch aims to provide the right vehicle with accessible policies and a commitment to service excellence.
The Enterprise Rent-A-Car location is strategically placed in Middleton, a vibrant suburb of Madison, making it an easy and practical choice for users across the larger Madison metropolitan area. The address is positioned to offer a convenient alternative to the busier airport or downtown locations.
The specific address for this dual car and van rental agency is: 7520 Century Ave, Middleton, WI 53562, USA.
Located on Century Avenue, the branch is easily reachable from major routes connecting Middleton and Madison, facilitating quick pickups and returns. It is often co-located with the Middleton Ford dealership, a common practice that centralizes vehicle services in the area.
The operating hours are tailored to accommodate most typical rental needs but require attention for weekend planning. Typical hours are:
- Monday to Thursday: 8:00 AM – 5:30 PM
- Friday: 8:00 AM – 5:00 PM
- Saturday: 9:00 AM – 12:00 PM
- Sunday: Closed
The location’s physical facilities are designed with full inclusivity in mind, ensuring a seamless experience for every customer. Key accessibility features include:
- Wheelchair accessible entrance: Providing smooth access to the rental counter and facility area.
- Wheelchair accessible parking lot: Offering clearly marked and sufficiently sized parking spaces close to the entrance for ease of use.
The Enterprise branch in Middleton offers a comprehensive suite of rental services, extending beyond standard passenger vehicles to meet commercial and utility demands in the Dane County region.
- Car Rental Services: A full range of standard vehicles from economy and compact cars to full-size sedans, SUVs, and premium vehicles, suitable for all types of personal and business travel.
- Van Rental Services: Specialized van rentals, including passenger vans for groups and minivans for families, making it a reliable option for larger capacity transport.
- Truck Rental Services: While primarily a car and van agency, Enterprise is well-known for its truck rental division, offering various truck types like pickup trucks and box trucks for moving or commercial purposes. Customers are advised to book large utility vehicles like full-size trucks well in advance due to high demand and occasional availability constraints.
- Flexible Payment Acceptance: Offering multiple modern payment options for customer convenience:
- Major Credit Cards.
- Debit Cards (subject to standard requirements).
- NFC Mobile Payments (e.g., Apple Pay, Google Pay).
- Insurance Replacement Rentals: A key service for the Enterprise brand, providing timely vehicle rentals for customers whose personal vehicles are undergoing repair after an accident, often coordinating directly with insurance providers.
- Specialized Discounts: The branch honors Enterprise’s commitment to providing exclusive pricing, most notably through active military discounts.
Several distinct features make the Enterprise Rent-A-Car location in Middleton a particularly appealing choice for the local Wisconsin user.
- Certified Women-Owned Business Identity: This is a powerful highlight, offering customers the opportunity to support a business that promotes diversity in leadership and local ownership. This identity often implies a strong commitment to community values and customer service.
- Active Military Discounts: The availability of specific discounts for active military personnel is a significant financial benefit, reflecting a corporate and local commitment to honoring those who serve. Renters are encouraged to inquire about both leisure and official travel rates.
- Broad Utility Vehicle Access: Beyond just cars, the designation as a van rental agency means the location is a reliable source for larger, more specialized vehicles like passenger vans and cargo vans, which are often difficult to secure at smaller agencies.
- Modern Payment Technology: The acceptance of NFC mobile payments (contactless payment) demonstrates a commitment to modern efficiency and customer convenience, allowing for faster and more secure transactions at the counter.
- High-Quality Vehicle Maintenance: Customer reviews consistently mention the high standard of vehicle maintenance, which is a critical feature for safe and worry-free travel throughout Wisconsin's varied climate and road conditions.
- Positive and Helpful Staff: Feedback highlights individual staff members, such as "Paul," for providing patient and helpful service, indicating a strong positive culture focused on guiding customers smoothly through the rental process, which is especially important for first-time renters or those with complex reservations.
Booking in advance is highly recommended, especially for specialty vehicles like trucks and vans, and for rentals during peak periods to help mitigate the risk of a specific vehicle class being unavailable upon arrival.
Address: 7520 Century Ave, Middleton, WI 53562, USA
Phone: (608) 831-4999
Mobile Phone: +1 608-831-4999
Customers should use the provided phone numbers to confirm the availability of specific vehicle types (like full-size trucks) and to review their reservation details to ensure a smooth pickup process.
The Enterprise Rent-A-Car in Middleton, WI, is an excellent choice for local users because it successfully blends the reliability and fleet size of a national brand with the personalized, values-driven feel of a local business.
The combination of identifying as a women-owned business and actively offering active military discounts gives this branch a unique, community-minded profile that many local Wisconsin customers prioritize. Choosing this location is an opportunity to directly support diverse business ownership while receiving a financial benefit if you are a service member.
Logistically, the agency offers an array of vehicles—from small cars to large vans and trucks—making it a one-stop-shop for both personal and utilitarian rental needs, a significant convenience for residents of Dane County. The acceptance of cutting-edge NFC mobile payments, alongside traditional cards, also simplifies the transaction process, adding a layer of modern efficiency.
While a few customer experiences suggest that staff can sometimes be too quick or inconsistent in their demeanor, the overall positive feedback, particularly about the quality of the vehicles and the helpfulness of key employees, suggests a commitment to rectifying issues and upholding a high standard of service. Renters are advised to slow down the process if needed and communicate clearly, as it is a fundamental expectation that "part of the business is GREAT CUSTOMER SERVICE." The accessibility features and convenient Middleton location solidify this branch as a smart and dependable choice for anyone needing a rental vehicle in the greater Madison area.
Enterprise Rent-A-Car Details
From the business
- Identifies as women-owned
Highlights
- Active military discounts
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Enterprise Rent-A-Car Location
Enterprise Rent-A-Car
7520 Century Ave, Middleton, WI 53562, USA
Enterprise Rent-A-Car Reviews
callpickupteaminsurance companypayemployeesmanagement2025branch managerhiccups
★ 5★ 4★ 3★ 2★ 1I had a fantastic experience at Enterprise Rent-A-Car in Middleton. Paul was very helpful and patient throughout the process. I love how well the company maintains their vehicles and how much they value their customers. Thanks for making our trip in Wisconsin even better!
Aug 25, 2025 · Hong RubyCame to rent a FULL-SIZE truck on Wednesday April 16, 2026. The FULL-SIZE truck was not available. I did get a smaller truck. The Amelia was young lady I spoke with that morning. She was great. Came back that afternoon to pick up the smaller truck. We had Ashley. She was ok. She was just going through things quite quickly. I believe she should have slowed down. Returned the truck on Friday April 18, 2025 with Amelia. She was not as nice as she was the other day. But I took it that she must be having a rough day. Then she asked about the customer service we had experienced. I told her it was ok. She asked me what happened for it to be just ok. I said she was good. But Ashley was just to quick. Amelia dared to say THAT IS JUST PART OF THE BUSINESS. I just left it. But part of the business is GREAT CUSTOMER SERVICE. WHICH WE LIKE HER AT FIRST. BUT AFTER TODAY. WE DO NOT CARE FOR THE NEGATIVE ATTITUDE. Not one time did she apologize for her co-worker. I believe that the customer has a right to voice their opinion. Whether the business likes it or not. They should never be rude to the customers. Today Amelia was rude at the end.
Apr 18, 2025 · G WWhen my car was totaled, the Middleton Enterprise team went above and beyond to help. Despite limited availability due to EAA airshow, they found me a vehicle the same afternoon after I explained I was a single dad needing transportation for work. They followed up with check-in calls and coordinated seamlessly with East Madison for return pickup at my dealership. The Middleton office even called to ensure my experience met their standards. Outstanding customer service that turned a stressful situation into a positive one. Highly recommend!
Jul 31, 2025 · David WolfI had a fantastic experience with Enterprise Car Rental in Middleton! The staff here are truly lovely—warm, professional, and always happy to help. I especially want to give a shoutout to the manager, Ashley, who went above and beyond to make sure everything ran smoothly. From start to finish, she was incredibly accommodating and made the whole process so easy and stress-free. Highly recommend this location if you’re looking for excellent service and a friendly team that genuinely cares!
May 30, 2025 · Nicole SteeleI picked up a vehicle due to an auto accident aka hit a deer and planned to pick up in Mineral Point. I proceeded to pick up as planned only to get down the road turned on the air condition to be hit with cigarette smoke. I called and spoke to Paul the manager. He apologized and asked me to head to Middleton 1 hour plus drive to get to the main location to pick up another truck. What a joke, the truck I was in was nice and new other than the smoke issue. The truck he went to place me in was extremely dated and it was a slap in the face didn’t even have power seats. After looking at almost zero options placed me in a small compact SUV.Upon return I forgot the remote for my vehicle. I called literally and hour after dropping the vehicle off after my rental expired to find out it was already rented. Yes I blame myself for the remote but why didn’t the employees search thoroughly and find it prior to renting it. It took me a few days working with Paul the manager to get with the new renters to verify they had it and would return it upon retuning on August 27th.Here we go September 8th yes September 8th I called and asked for Paul to find out why no one ever called me to recover my garage remote, he actually told me yeah I was just about to call you I have a remote here which after sending me a picture was not the one in the vehicle, even though he stated it was. I don’t like being lied too. It took me another call and an another picture of 9 garage remotes which 6 were identical. I asked him why he never called me and he stated he could have done a better job. Your dam right he could have. You need a college degree to work for Enterprise well what about it common sense and respect. I asked him to mail them and I would figure out which one worked from there. He stated he cannot mail them. Again I drove to Mineral Point 45 away to pick up 5Of them in hopes one worked. I picked them up and got one working. Bottomline is the staff was great when I spoke to them. Paul was professional but severely lacked honesty and integrity. I am retired military and always trust but verify. Paul certainly don’t take my situation seriously and he lacks honesty and the meaning of customer service. He could have communicated with me to convey the renters extended there rental and it shouldn’t have taken me to call almost 2 weeks later. Bottomline yes I forget it but they need to pay better attention to these issues as it obviously happens a lot from the amount of garage door openers they had in stock. I am a man of my word and will mail the access back. He is the manager and needs some coaching from his Regional or Area manager. Make sure you don’t leave nothing
Sep 10, 2025 · Mark Austin
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