Is National Car Rental the Same as Enterprise? Key Differences Explained

1. Ownership and Corporate Relationship

The question “is National Car Rental the same as Enterprise?” comes up frequently among travelers trying to book a reliable rental car. Technically, National and Enterprise are not the same company—but they are part of the same parent corporation: Enterprise Holdings. This umbrella group also owns Alamo Rent A Car, forming one of the largest car rental networks in the world.

Enterprise Holdings was founded in 1957, and over time it has grown through strategic acquisitions, including the purchase of National in 2007. Although the brands operate independently in the public eye, they share backend systems, vehicle fleets, and occasionally facilities—especially at airport locations.

2. Brand Identity and Target Customers

National: Built for Business Travelers

National Car Rental is known for catering to frequent business travelers. Its Emerald Club loyalty program offers perks like bypassing the rental counter and choosing your own car from the “Emerald Aisle.” National markets itself as a premium, fast, and efficient rental experience—ideal for travelers on tight schedules.

Enterprise: Focused on Everyday Renters

Enterprise, on the other hand, is considered more family- and budget-friendly. It has more neighborhood rental offices than National, which makes it convenient for local rentals or insurance replacements. Their “We’ll Pick You Up” slogan reflects their broader, customer-service-oriented brand.

3. Differences in Rental Experience and Benefits

Rental Process

At National, members of Emerald Club often walk straight to the lot and choose their preferred car without stopping at the desk—a huge time saver. Enterprise typically requires counter interaction, though they’ve increasingly added mobile check-in for faster service.

Pricing Structure

Enterprise tends to offer more competitive pricing for local and off-airport rentals. National’s pricing is usually higher but includes convenience features and loyalty perks, especially useful for frequent flyers and business clients.

Loyalty Programs

Both brands have loyalty programs, but they are structured differently. National’s Emerald Club allows faster elite status upgrades and free rental days. Enterprise Plus is more traditional, accruing points per dollar spent, with fewer “skip-the-line” perks unless you reach higher tiers.

4. Real User Perspectives and Travel Scenarios

Many travelers share stories online about their experience with both brands. One frequent flyer noted that during a tight layover at LAX, National’s Emerald Aisle saved her 20 minutes versus her colleague who had to queue at Enterprise. Another user mentioned saving nearly $100 on a week-long SUV rental by booking through Enterprise at a suburban location rather than going with National at the airport.

On Reddit and travel forums, the consensus is that National is superior for those who prioritize speed and convenience, while Enterprise wins for customer service and affordability in local rentals.

5. How to Choose the Best Option for Your Trip

Choosing between National and Enterprise comes down to your travel style. If you’re a business traveler flying in and out of major airports, National may be worth the premium for the efficiency it offers. But if you’re planning a family road trip or need a temporary car in your neighborhood, Enterprise likely offers better value.

No matter which you choose, both brands provide solid vehicles, good customer support, and a trusted reputation under Enterprise Holdings. For personalized comparisons and updated deals, Carvel Car Rental helps you compare rates, locations, and membership perks based on your travel needs.